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Events from History: 5 May 1921

In 1921, fashion icon Coco Chanel desired a perfume as modern and innovative as her clothing. She challenged perfumer Ernest Beaux to create something unlike traditional floral scents. He presented her with several options, and Chanel famously chose number five. With its blend of floral and synthetic notes, this groundbreaking fragrance revolutionised the perfume industry.

On May 5th, 1921, considered a lucky date by Chanel, No. 5 debuted at her Parisian boutique. Strategic placement in dressing rooms and distribution to influential friends fueled interest. The unique scent and Chanel’s reputation and marketing savvy propelled No. 5 to instant success, solidifying it as a timeless symbol of luxury.

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